BBA-MBA (5-Year Integrated)

Fee Type	Amount
Programme Fees (per Semester)	₹60000
Examination Fees	₹3000

Slab	>=60% - 74.99%	>=75% - 89.99%	>=90% & Above
Fee	₹55000	₹50000	₹45000

Course Curriculum

1ST SEMESTER SUBJECTS

Introduces the fundamental principles, functions and practices of management, including planning, organizing, staffing, directing and controlling.

Course Outcome:

CO1: Understand and explain the fundamental concepts, principles and functions of management
CO2: Apply planning and decision-making techniques to managerial scenarios .
CO3: Analyze organizational structures and processes to enhance efficiency.
CO4: Evaluate various leadership and motivational theories and their application in management
CO5: Create and implement effective management strategies to address contemporary issues and challenges

Develops understanding of accounting concepts, recording of business transactions and preparation and interpretation of financial statements.

Course Outcome:

CO1: Explain the fundamentals of financial accounting, including concepts, principles and basic accounting systems.
CO2: Apply accounting concepts, conventions and accounting standards to develop a sound accounting framework.
CO3: Record and summarize financial transactions using journal, ledger and trial balance.
CO4: Prepare final accounts and maintain subsidiary books for accurate financial reporting.
CO5: Calculate depreciation and account for bills of exchange in practical business situations.
CO6: Use computerized accounting systems and analyze emerging trends like cloud and AI in accounting.

Introduces economic concepts and analytical tools related to demand, supply, production, costs, markets and managerial decision-making.

Course Outcome:

CO1: Understand the foundational concepts and principles of Economics
CO2: Analyse the theory of Demand and Supply
CO3: Evaluate theories and concepts related to Inflation and Unemployment
CO4: Apply the principles of Production and Cost Theory
CO5: Explain different Market Structures
CO6: Discuss the concepts of National Income and Trade Cycle

Develops understanding of responsible business practices, stakeholder interests, sustainability, social accountability and ethical corporate behaviour.

Course Outcome:

CO1: Demonstrate an understanding of the fundamental concepts, definitions and historical development of Corporate Social Responsibility (CSR), including related foundational theories.
CO2:Explain the interrelationship between sustainability and stakeholder management and interpret the role of CSR in the context of corporate governance and ESG frameworks.
CO3: Apply various CSR models and frameworks prevalent in India to assess corporate practices and analyze case studies of successful CSR initiatives.
CO4:Analyze international CSR frameworks, including their integration with the Millennium Development Goals (MDGs) and Sustainable Development Goals (SDGs).
CO5:Critically evaluate the role and effectiveness of international organizations and standards in CSR implementation and global corporate accountability.
CO6: Formulate CSR strategies, assess performance and impact, develop reporting mechanisms and appraise the challenges and emerging trends in CSR implementation.

Develops entrepreneurial thinking, creativity, opportunity recognition, innovation and problem-solving abilities.

Develops communication, teamwork, interpersonal, problem-solving and workplace-readiness competencies.

Course Outcome:

CO1: Prepare their résumé on an appropriate template without any grammatical and other errors, using proper syntax
CO2: Participate in a simulated interview
CO3: Actively participate in group discussions towards gainful employment
CO4: Capture a self-interview simulation video regarding the concerned job or role
CO5: Enlist the common errors generally made by candidates in an interview
CO6: Participate in Presentation Skills

Develops awareness of human values, ethical conduct, harmonious relationships and responsible professional behaviour.

Course Outcome:

CO1: Define and identify core universal human values and relate them to their own lives.
CO2: Demonstrate self-awareness and initiate personal transformation (Human Revolution
CO3: Appreciate the importance of Sewa (selfless service), compassion and empathy.
CO4: Apply principles of truth, non-violence and moral responsibility in real-life dilemmas.
CO5: Evaluate ethical decisions involving sacrifice and righteousness through case studies.
CO6: Reflect on the relevance of renunciation and simplicity in modern life for inner peace.

Develops foundational English language, speaking, listening, reading and writing skills for academic and professional communication.

Course Outcome:

CO1: Use standard English aptly in listening, speaking and communicative situations
CO2: Write error-free sentences and short texts in English Language
CO3: Comprehend reading passages effectively
CO4: Demonstrate use of apt and relevant vocabulary at lower intermediate to intermediate level
CO5: Develop effective oral presentation skills, including audience analysis and body language
CO6: Apply audio-visual aids to enhance communication and improve pronunciation

Develops skills for preparing clear, structured and professional technical and business documents.

Course Outcome:

CO1-Understand the purpose and scope of technical writing.
CO2- Produce clear and precise technical descriptions and definitions.
CO3- Recognize and write in different forms and styles of technical writing.
CO4- Apply the writing process, including drafting, revising and proofreading, to prepare technical documents.

2ND SEMESTER SUBJECTS

Introduces the principles and practices of managing people, including recruitment, training, performance and employee relations.

Course Outcome:

CO1: Understand the basic concepts, scope and functions of Human Resource Management in the modern business environment.
CO2: Analyze and apply techniques for HR demand and supply forecasting, job analysis and job design.
CO3: Demonstrate knowledge of effective recruitment, selection and orientation processes.
CO4: Evaluate training methods and design compensation structures based on organizational needs.
CO5: Assess performance appraisal methods and understand the role of collective bargaining and job evaluation in employee relations

Develops understanding of marketing concepts, customer needs, segmentation, targeting, positioning and marketing strategies.

Course Outcome:

CO1: Explain the fundamental concepts, nature, scope and ethical considerations of marketing and analyze the micro and macro environmental factors affecting marketing decisions.
CO2: Apply the concepts of market segmentation and the marketing mix to develop effective product and service marketing strategies.
CO3: Evaluate product-related decisions including product development, life cycle management, positioning, branding and packaging in relation to marketing objectives.
CO4: Design appropriate pricing and distribution strategies by understanding the factors influencing pricing methods and channel management.
CO5: Analyze and construct an effective promotion mix strategy and integrated marketing communications to support marketing goals.
CO6: Discuss emerging trends in marketing, including the impact of digital technologies, AI, sustainability and omnichannel approaches on modern marketing practices.

Develops statistical skills for collecting, analyzing, interpreting and presenting business data for decision-making.

Course Outcome:

CO1: Learn to predict the relationship between variables according to their strength, direction, taste of customers.
CO2: Acquire knowledge of Statistics and its limitations and importance in various areas.
CO3: Explicitly outline logical flow of information from broad to most fine-grained and will present all statistical results in logical form based on evidence.
CO4: Use different hypothesis testing methods in verifying the claims.
CO5: Familiar with data reflecting quality characteristics including concepts of independence and association between different types of data.

Introduces accounting information and techniques used for planning, budgeting, cost control and managerial decision-making.

Course Outcome:

CO1: Understand and evaluate the concepts, scope and role of management accounting in organizational decision-making, along with techniques of financial statement analysis.
CO2: Analyse financial statements using comparative, common-size and trend analysis methods to facilitate inter-firm and inter-period comparison.
CO3: Evaluate the financial performance and position of a company using various accounting ratios and interpret their implications for decision-making.
CO4: Prepare and analyse fund flow statements and assess working capital management for effective managerial reporting and control.
CO5: Develop and apply budgeting techniques, including flexible and modern budgeting approaches, for planning, control and solving organizational problems.
CO6: Apply contemporary management accounting tools and techniques, including case study analysis and practical applications (e.g., Excel-based analysis), to solve real-world business problems

Examines corporate accountability, transparency, ethics, stakeholder interests and responsibilities of corporate management.

Course Outcome:

CO1: Demonstrate a clear understanding of the principles, pillars and frameworks of corporate governance, including its relevance in the Indian context.
CO2: Identify and apply elements of good corporate governance, focusing on transparency, disclosure and compliance with global standards like G20/OECD principles.
CO3: Analyze the roles, responsibilities and conduct of the Board of Directors, Independent Directors and Chairman, ensuring board effectiveness and ethical leadership.
CO4: Examine the structure and responsibilities of various board committees, including Audit, Nomination & Remuneration, Stakeholder Relationship and Risk Management Committees.
CO5: Develop the ability to critically analyze governance practices and recommend improvements to ensure organizational integrity and stakeholder trust.

Builds entrepreneurial competencies through opportunity identification, creativity, innovation and business problem-solving.

Creates awareness of environmental issues, sustainability, resource conservation and responsible business practices.

Course Outcome:

CO1: Analyse the impact of Biodiversity conservation on species and the environment.
CO2: Apply knowledge of environmental policies and legislations to evaluate and propose solutions for local and global environmental issues.
CO3: Implement environmental management plans to address campus environmental issues such as Waste disposal, water management and sanitation.
CO4: Students will gain knowledge of the structure and function of ecosystems, biodiversity and the importance of natural resources.
CO5: Recognize the interdependence between humans and the environment.

Develops leadership, teamwork, communication, decision-making, conflict-management and managerial effectiveness.

Course Outcome:

CO1: Examine various leadership models and understand and/or assess their skills, strengths and abilities that affect their personal leadership style and can create a leadership vision.
CO2: Examine basic managerial Skills
CO3: Learn and demonstrate a set of practical skills such as time management, finance management, self- management, handling conflicts and team leadership
CO4: Understand the basics of entrepreneurship and develop business plans
CO5: Apply the design thinking approach for leadership
CO6: Appreciate the importance of ethics and moral values for developing a balanced Personality

Enhances professional communication, presentation, interpersonal and advanced English language skills.

Course Outcome:

CO1: Apply effective grammatical structures in English Language for speaking and writing
CO2: Utilize effective note-making techniques in English Language
CO3: Effectively summarize and paraphrase texts in English Language
CO4: Demonstrate use of apt and relevant vocabulary at intermediate to upper-intermediate level
CO5: Employ cohesive and coherent discourse in English communication
CO6: Produce well-organized written and spoken texts in English Language

Introduction to Financial Markets (Specialization: Finance)

Introduces financial markets, participants, instruments and the functioning of primary and secondary markets.

Course Outcome:
CO1: Demonstrate comprehensive knowledge of India's financial system, including its structure, classification and the functions and significance of primary, secondary, capital and money markets.
CO2: Interpret and analyse the roles, objectives and functions of various banking and non-banking financial institutions in India, such as IDBI, SFCs, SIDCs, LIC, EXIM Bank and Mutual Funds.
CO3: Apply understanding of the role and functions of commercial banks, including their primary and secondary functions, investment policies and the implications of banking sector reforms recommended by the Narasimha Committee.
CO4: Analyse and evaluate the organizational structure, objectives, roles and functions of regulatory institutions like RBI, SEBI and IRDA in governing India's financial markets.
CO5: Synthesize knowledge of debt securitization concepts, dematerialization services by NSDL and CSDL and the role of allied financial services in the Indian financial system.
CO6: Evaluate and assess the roles, functions and impacts of diverse financial markets such as the foreign exchange market, derivatives market and mortgages market on the Indian economy.

Corporate Finance (Specialization: Finance)

Introduces investment, financing, capital structure, working capital and corporate value-creation decisions.

Course Outcome:
CO1: Explain the fundamental concepts, objectives, scope and importance of corporate finance in business decision-making.
CO2: Apply the concepts of time value of money and risk–return analysis to financial decision-making.
CO3: Analyse investment decisions using appropriate capital budgeting techniques.
CO4: Evaluate financing decisions relating to capital structure, cost of capital and sources of corporate finance.
CO5: Examine working capital and dividend decisions and their impact on the financial performance and value of a firm.
CO6: Apply corporate finance concepts and analytical techniques to solve real-world financial and managerial problems.

Organisational Behaviour (Specialization: HRM)

Examines individual, group and organizational behaviour and its influence on employee and organizational performance.

Course Outcome:
∙ CO1: Explain the foundational concepts, nature and significance of Organizational Behavior.
∙ CO2: Analyze individual behavior and its impact on organizational effectiveness.
∙ CO3: Differentiate between groups and teams and evaluate team dynamics in organizations.
∙ CO4: Apply motivational, learning and leadership theories to real-life organizational contexts.
∙ CO5: Assess decision-making processes within group settings and identify common group challenges.
∙ CO6: Evaluate the process of organizational change and recommend strategies to manage resistance.

Human Resource Planning and Recruitment (Specialization: HRM)

Develops understanding of workforce planning, manpower forecasting, recruitment, sourcing and selection.

Course Outcome:
CO1: Explain the concepts, objectives and significance of human resource planning and recruitment in organisations.
CO2: Analyse organisational requirements and workforce needs for effective human resource planning.
CO3: Apply appropriate techniques for job analysis, job design, human resource forecasting and workforce planning.
CO4: Examine various sources, methods and strategies of recruitment for attracting suitable candidates.
CO5: Evaluate the effectiveness of recruitment processes and the role of technology, social media and digital platforms in talent acquisition.
CO6: Develop suitable human resource planning and recruitment strategies aligned with organisational objectives and workforce requirements.

Product Management (Specialization: Marketing)

Introduces product planning, development, positioning, lifecycle management and customer-value creation.

Course Outcome:
CO1: Comprehend basics of project management, design, development and feasibility study of project
CO2: Develop a systems approach in carrying out various projects in business organization by emphasizing on optimum utilization of resources
CO3: Analyze the risks involved in Project Management.
CO4: Perform Project monitoring, controlling and performance measures.
CO5: Leverage the use of technological features in Project management and control & Prepare project plans, schedules, allocations of resources, cost and financing of project.

Consumer Behavior (Specialization: Marketing)

Examines consumer needs, motivations, perceptions, attitudes and purchasing decision processes.

Course Outcome:
CO1: Provide an understanding of how consumers make decisions.
CO2: Analyze personal and environmental factors that influence consumer decisions.
CO3: Understand the processes used when individuals, group or organizations make buying decisions.
CO4: Understand how and why marketers craft particular messages to appeal to consumers.
CO5: Understand the interrelationship with other functional areas of business as a part of the management process.
Case: Tesla, Nykaa, boAt.

Introduction to Digital Marketing (Specialization: Digital Marketing)

Introduces digital marketing concepts, channels, platforms, online customer engagement and digital campaigns.

Course Outcome:
CO1: Understand the fundamentals, evolution and platforms of digital marketing.
CO2: Analyse business strengths and weaknesses using SWOT for digital marketing planning.
CO3: Develop and evaluate social media strategies and performance metrics.
CO4: Apply video marketing techniques across various digital platforms.
CO5: Utilize search engine marketing tools like PPC and Google Ads.
CO6: Implement SEO and SMO techniques for campaign optimization

Basics of E-Commerce (Specialization: Digital Marketing)

Introduces e-commerce models, online transactions, digital marketplaces and electronic business operations.

Course Outcome:
CO1: Explain the fundamental concepts, evolution, scope and significance of e-commerce in the contemporary business environment.
CO2: Describe different e-commerce models, including B2B, B2C, C2C and C2B, along with their applications.
CO3: Analyse the key components of e-commerce, including online business models, digital payment systems, electronic marketplaces and supply chain processes.
CO4: Examine the role of digital technologies, websites, mobile commerce and social commerce in facilitating online business transactions.
CO5: Evaluate the legal, ethical, security, privacy and consumer protection issues associated with e-commerce.
CO6: Apply e-commerce concepts to analyse and develop suitable online business strategies for contemporary business situations

3RD SEMESTER SUBJECTS

Introduces procurement, inventory, transportation, warehousing and supply-chain processes for efficient movement of goods and information.

Course Outcome:

CO1: Explain the fundamental concepts, functions and strategic importance of logistics and supply chain management in business organizations
CO2: Apply procurement, purchasing and inventory management techniques to improve operational efficiency and cost effectiveness.
CO3 Evaluate transportation, warehousing and distribution systems to optimize logistics performance using modern technologies.
CO4: Analyze global supply chain operations by integrating digital technologies, AI applications and geopolitical factors into logistics decision-making.
CO5: Assess sustainable supply chain practices, risk management strategies and emerging industry trends to enhance supply chain resilience.

Provides understanding of basic income-tax concepts, taxable income, deductions, assessment and tax compliance.

Course Outcome:

CO1: Explain the basic concepts, definitions, taxation structure, residential status and exempt incomes under the Income Tax Act, 1961.
CO2: Compute taxable income under the heads Income from Salary and Income from House Property by applying relevant provisions, allowances, perquisites and deductions.
CO3: Calculate income under Profits and Gains of Business or Profession and Capital Gains, including admissible deductions and classification of capital assets.
CO4: Analyze and compute income under Other Sources, apply clubbing provisions and perform aggregation, set-off and carry forward of losses.
CO5: Determine the Gross Total Income, Total Income and Tax Liability of individuals by applying eligible deductions, rebates, and reliefs as per the Income Tax Act.
CO6: Demonstrate practical proficiency in the preparation and online filing of Income Tax Returns (ITR) and evaluate case studies relating to residential status and alternative tax regimes.

Examines individual and group behaviour and its influence on organizational performance and effectiveness.

Course Outcome:

CO1: Understand the concepts, scope and functions of HRM and integrate HRM with business strategy.
CO2: Develop skills in HR planning, job analysis and creating job descriptions/specifications.
CO3: Master recruitment, selection and orientation processes.
CO4: Design and evaluate training programs and manage performance appraisal systems.
CO5: Analyze compensation structures, conduct job evaluations and create compensation plans.
CO6: Understand industrial relations and manage dispute resolution processes effectively.

Develops understanding of legal responsibilities and ethical considerations in business decision-making.

Course Outcome:

CO1: Understand and apply ethical principles and moral standards in various functional areas of business including marketing, finance, human resources and production.
CO2: Evaluate and compare major ethical theories including consequentialist, non-consequentialist and normative theories to analyze ethical challenges in business.
CO3: Analyze ethical dilemmas and apply systematic approaches to resolve them while fostering ethical behavior in organizations.
CO4: Demonstrate knowledge of Corporate Social Responsibility (CSR), its evolution, models and implications for stakeholders in the modern business environment.
CO5: Interpret and apply key legal provisions related to environmental protection, consumer rights, competition regulation, information transparency, foreign exchange and IT governance in business contexts

Develops logical, quantitative and analytical abilities for solving business and managerial problems.

Course Outcome:

CO1: Apply logical reasoning to understand, interpret and handle different situations
CO2: Interpret and efficiently solve the company specific reasoning test
CO3: Reproduce the concepts learned to solve various questions of quantitative and reasoning aptitude
CO4: Deduce aptitude and reasoning problems using shortcut tricks
CO5: Identify the concepts to solve the problems in given time
CO6: Integrate and apply different quantitative and reasoning strategies in mock test scenarios

Develops proficiency in digital tools for documentation, spreadsheets, presentations, communication and workplace productivity.

Course Outcome:

CO1: Explain the concepts and importance of office automation and productivity tools in modern workplaces.
CO2: Demonstrate knowledge of word processing, spreadsheet, presentation and digital communication tools.
CO3: Apply appropriate productivity tools for creating, organising and managing professional documents and information.
CO4: Analyse the use of spreadsheets for data organisation, calculation, analysis and reporting.
CO5: Develop effective presentations and digital content for academic and professional communication.
CO6: Evaluate the role of office automation tools in improving efficiency, collaboration, communication and workplace productivity.

Provides practical experience in using office productivity applications for business and managerial activities.

Course Outcome:

CO1: Demonstrate practical proficiency in using word processing software to create and format professional documents.
CO2: Apply spreadsheet tools for data entry, calculations, functions, analysis and visual representation of data.
CO3: Create effective presentations using appropriate layouts, multimedia elements and visual communication techniques.
CO4: Use digital tools for file management, communication, collaboration and information sharing.
CO5: Develop integrated office documents and reports by applying multiple productivity tools to practical tasks.
CO6: Demonstrate competence in using office automation and productivity tools to solve routine academic and workplace problems efficiently.

Develops skills in opportunity evaluation, business idea development, innovation and entrepreneurial decision-making.

Introduces India's constitutional framework, fundamental rights, duties, institutions and democratic values.

Course Outcome:

CO1: Understand the synthesis of fundamental rights, duties and Directive Principles.
CO2: To develop an understanding about relationship between fundamental rights and directive principles
CO3: To appraise the concept of Social Justice by enhancing upon the various parameters of Society and providing compensation to the backward classes.
CO4: To appraise the concept of basics of Indian Constitution.
CO5: To enhance the concept of Preamble, its meaning and scope.

Commodity Market (Specialization: Finance)

Introduces commodity markets, trading mechanisms, market participants, pricing and commodity-related risk management.

Course Outcome:
CO1: Remembering the basic concepts, definitions and a comprehensive understanding of the concepts of commodity derivatives markets and their applications.
CO2: Understanding about the pricing mechanism, regulatory framework and taxation aspects of the Commodities market.
CO3: Applying the knowledge to the functioning of commodity exchanges and different types of commodity derivatives contracts.
CO4: Analyze the risks and rewards associated with commodity derivatives trading.
CO5: Evaluate about the risk and return in commodity futures for making sound investment decision.
CO6: Creating how to develop business analysts for companies, capital markets and strategies for hedging and speculation in commodity derivatives markets

Investment Banking (Specialization: Finance)

Introduces capital raising, securities issuance, mergers and acquisitions and investment-banking advisory activities.

Course Outcome:
CO1: Explain the concepts, functions, structure and significance of investment banking in the financial system.
CO2: Analyse the role of investment banks in capital raising, underwriting, mergers and acquisitions, restructuring and other corporate financial transactions.
CO3: Examine the processes and instruments involved in equity and debt issuance, including initial public offerings and private placements.
CO4: Apply fundamental financial analysis and valuation techniques to support investment banking and corporate advisory decisions.
CO5: Evaluate the role of investment banks in mergers, acquisitions, corporate restructuring and other strategic transactions.
CO6: Assess the regulatory, ethical and risk management considerations associated with investment banking activities.

Talent Acquisition and Retention Management (Specialization: HRM)

Focuses on attracting, selecting, engaging and retaining talented employees to meet organizational requirements.

Course Outcome:
CO1: Explain the concepts, objectives and strategic importance of talent acquisition and retention in organisations.
CO2: Analyse workforce requirements and talent needs to develop effective talent acquisition strategies.
CO3: Apply appropriate sourcing, recruitment, selection and employer branding techniques to attract suitable talent.
CO4: Examine employee retention strategies, including compensation, career development, engagement, recognition and work-life balance.
CO5: Evaluate the role of technology, analytics, and contemporary practices in talent acquisition and retention management.
CO6: Develop integrated talent acquisition and retention strategies aligned with organisational goals and long-term workforce requirements.

Strategic Human Resource Management (Specialization: HRM)

Examines alignment of HR strategies with organizational objectives and sustainable competitive advantage.

Course Outcome:
CO1: Explain the concepts, scope, and strategic role of human resource management in achieving organisational objectives.
CO2: Analyse the alignment between business strategy, organisational goals and human resource strategies.
CO3: Apply strategic approaches to workforce planning, talent management, performance management, and employee development.
CO4: Evaluate the role of HR in managing organisational change, innovation, diversity and competitive advantage.
CO5: Assess the impact of contemporary business challenges and technological developments on strategic human resource management.
CO6: Formulate effective HR strategies and policies to enhance organisational performance and achieve sustainable competitive advantage.

B2B Marketing (Specialization: Marketing)

Develops understanding of marketing strategies, organizational buying behaviour, relationships and sales processes in B2B markets.

Course Outcome:
CO1: Explain the concepts, characteristics, scope and significance of Business-to-Business (B2B) marketing.
CO2: Analyse organisational buying behaviour, buying centres, decision-making processes and factors influencing B2B purchase decisions.
CO3: Apply market segmentation, targeting and positioning strategies to B2B markets.
CO4: Develop appropriate B2B marketing strategies related to products, pricing, distribution and promotional activities.
CO5: Evaluate the role of relationship marketing, key account management, digital platforms and customer value creation in B2B markets.
CO6: Formulate integrated B2B marketing strategies to build long-term business relationships and achieve organisational objectives.

Service Marketing (Specialization: Marketing)

Examines service characteristics, service quality, customer experience, service delivery and relationship management.

Course Outcome:
CO1: Understand the different types Services and its characteristics.
CO 2: Comprehend the customer centric approach in the service marketing
CO3: Know about various concepts of marketing and its integration with services
CO4: Infer about delivery of the services with customer centric approach
CO5: Analyze the present scenario on the services in the organized retailing

Technologies and Tools for Digital Marketing and E-Commerce (Specialization: Digital Marketing)

Introduces technological platforms and tools used for digital marketing, e-commerce and online customer engagement.

Course Outcome:
CO1: Understand the fundamentals of digital marketing, its evolution, key concepts and ethical considerations.
CO2: Develop engaging content tailored to various digital platforms using strategic and AI-driven approaches.
CO3: Apply web marketing techniques including SEO, web analytics and content optimization for increased online visibility.
CO4: Implement social media marketing strategies across major platforms using analytics and campaign tools.
CO5: Explore freelancing opportunities and execute digital marketing tactics like email, affiliate, and mobile marketing.
CO6: Utilize e-commerce platforms and digital tools for payment, inventory, CRM and product information management.

Affiliate and Content Marketing (Specialization: Digital Marketing)

Develops understanding of content creation, affiliate partnerships, audience engagement and performance-based digital marketing.

Course Outcome:
CO1: Understand the fundamentals of affiliate marketing and its role in the digital marketing.
CO2: Analyze and select appropriate affiliate programs and networks for different business models.
CO3: Develop and implement effective affiliate marketing strategies across various digital platforms.
CO4: Apply ethical practices and comply with legal regulations in affiliate marketing campaigns.
CO5: Evaluate affiliate marketing performance using analytics tools and optimize campaigns for improved results.

4TH SEMESTER SUBJECTS

Introduces startup development, business models, incubation, funding, entrepreneurial support systems and startup ecosystems.

Course Outcome:

CO1: Understand the basic kitchen operations with regards to safety procedures and hygiene
CO2: Figure out the organisational structure of kitchen departments in hotels and food outlets.
CO3: Know the basic layout of kitchen and explain the importance of the same.
CO4: Differentiate between capital and operational equipment.
CO5: Know the preparation of various stocks, soups and sauces.

Develops understanding of production planning, process management, quality, capacity, inventory and operational efficiency.

Course Outcome:

CO1:Gaining knowledge about production and operations management.
CO2:Knowledge about different types of facility layouts and selecting the most appropriate one.
CO3: Developing the understanding about different day to day issues in a production facility
CO4: Helping to develop short and long terms plans and knowledge about various techniques to forecast the demand
CO5: Developing to understand about quality management.
CO6: Developing understanding about various inventory models and inventory control techniques in a production facility

Introduces important commercial laws governing contracts, sale of goods and business transactions.

Course Outcome:

CO1: Remembering the concept of mercantile law and analysing how to read, understand and interpret the legal provisions.
CO2: Understanding the Provisions of Law governing the General Contract and Special Contract.
CO3: Applying the statutory provisions related to Legal Remedies available in the Law to the Business and other People.
CO4: Analyzing the statutory provisions of Sales of Goods Act.
CO5: Evaluate the operations aspects of Negotiable Instruments Act-their operations and implications in the business.
CO6: Developing the critical thinking using law cases and sensitizing about the rules relating to consumer law, rights of consumers and legal remedies in case of their violation.

Develops skills in research design, sampling, data collection, analysis, interpretation and report preparation.

Course Outcome:

CO1: Understand the fundamentals, types and process of research in a business context.
CO2: Identify and formulate research problems, objectives and hypotheses.
CO3: Design research using appropriate research methods and sampling techniques.
CO4: Use various methods for data collection.
CO5: Ability to apply measurement scales, select appropriate scaling techniques and design effective questionnaires.
CO6: Prepare and present research reports and business proposals professionally.

Develops knowledge of accounting practices relating to companies and corporate financial reporting.

Course Outcome:

CO1: Understand the concepts, principles and regulatory framework governing corporate accounting, including preparation and presentation of company financial statements.
CO2: Prepare and analyze consolidated financial statements of holding companies and subsidiaries using fundamental consolidation principles.
CO3: Apply accounting procedures relating to issue, forfeiture, reissue, redemption, valuation of shares and debentures and prepare final accounts of insurance companies.
CO4: Demonstrate the ability to prepare accounts relating to liquidation, amalgamation, absorption, reconstruction and acquisition of companies.
CO5: Evaluate corporate financial transactions and prepare accounting statements for complex business restructuring and reporting situations

Develops awareness and practical skills for managing stress, emotions, relationships and personal well-being.

Course Outcome:

CO1: Explain the concepts, sources, symptoms and effects of stress on individual health, behaviour and performance.
CO2: Identify personal and professional stressors and assess their impact on emotional and psychological well-being.
CO3: Apply appropriate stress-management techniques, including relaxation, mindfulness, time management and positive coping strategies.
CO4: Develop emotional awareness, self-regulation, resilience and interpersonal skills for managing challenging situations effectively.
CO5: Analyse the relationship between stress, emotional wellness, lifestyle and overall personal and professional effectiveness.
CO6: Design a personal wellness plan incorporating healthy habits and strategies for maintaining long-term emotional well-being and work–life balance.

Develops entrepreneurial capabilities relating to business-model development, opportunity assessment and venture planning.

Introduces India's financial institutions, markets, instruments and regulatory framework.

Course Outcome:

CO1: Explain the structure, components and functions of the Indian Financial System.
CO2: Understand the role and functions of various financial institutions in the Indian economy.
CO3: Examine the functioning of financial markets and financial instruments in India.
CO4: Analyse various financial services and their significance in the financial system.
CO5: Evaluate the role of financial sector reforms, regulatory bodies and recent developments in the Indian financial system.

Introduces patents, trademarks, copyrights and other intellectual property mechanisms relevant to innovation and business.

Course Outcome:

CO1: To know International and domestic trends in intellectual property.
CO2: To introduce students to basic concepts of copyrights, patents, Trademarks, geographical indications, trade secrets and designs.
CO3: To learn all intellectual property related legislations developed in India.
CO4: To familiarize students with rights, registration and remedies associated with each regime.

Stock Market Operations (Specialization: Finance)

Introduces stock-market structure, trading mechanisms, securities, market participants and investment operations.

Course Outcome:
CO1: Analyse the role of various parties involved in Indian capital market
CO2: Evaluate the major components and role of major players of primary and secondary markets in India.
CO3: Explain capital market trading, clearing settlement and risk management processes.
CO4: Describe the instruments, participants and operation of the money market.
CO5: Understand the methods of issuing shares and role of intermediaries in the primary market.

Business Analysis & Valuation (Specialization: Finance)

Develops skills in evaluating business performance, financial information and enterprise value.

Course Outcome:
CO1: Understand the role of financial statements in business analysis and decision-making.
CO2: Conduct a comprehensive financial analysis using various tools and ratios.
CO3: Analyse and interpret financial statements to assess business performance.
CO4: Apply valuation models to determine the value of a business or its components.
CO5: Evaluate strategic decisions using business valuation techniques.
CO6: Critically analyse real-life case studies and formulate business valuation reports.

Industrial Relations and Labour Laws (Specialization: HRM)

Introduces employer–employee relations, collective bargaining, industrial disputes and labour-law concepts.

Course Outcome:
CO1: Explain the fundamental concepts and significance of industrial relations and identify the key factors influencing it.
CO2: Analyze the structure, functions and challenges of trade unions and evaluate their role in improving industrial relations.
CO3: Demonstrate understanding of collective bargaining processes and grievance handling mechanisms in organizational settings.
CO4: Identify causes and types of industrial conflicts and examine the legal machinery for dispute resolution in India.
CO5: Evaluate the concept and various forms of workers’ participation in management and their impact on organizational performance.

Organisational Change and Development (Specialization: HRM)

Examines organizational change, resistance, interventions and strategies for improving organizational effectiveness.

Course Outcome:
CO1: Explain the concepts, nature, drivers and importance of organisational change and development in contemporary organisations.
CO2: Analyse internal and external forces influencing organisational change and their impact on organisational effectiveness.
CO3: Apply appropriate models and approaches for planning and managing organisational change.
CO4: Examine the causes of resistance to change and develop suitable strategies for overcoming resistance and facilitating employee involvement.
CO5: Evaluate the role of organisational development interventions, leadership, culture and communication in promoting successful change.
CO6: Develop appropriate organisational change and development strategies to improve organisational effectiveness and adaptability.

International Marketing (Specialization: Marketing)

Introduces marketing strategies and practices for operating across international markets and diverse customer environments.

Course Outcome:
CO1: Explain the concepts, scope, importance and challenges of international marketing in the global business environment.
CO2: Analyse international market environments, including economic, cultural, political, legal and technological factors influencing marketing decisions.
CO3: Apply appropriate international market entry, segmentation, targeting and positioning strategies.
CO4: Develop suitable international marketing strategies relating to product adaptation, pricing, distribution and promotion.
CO5: Evaluate the role of globalisation, digital technologies, branding and cross-cultural consumer behaviour in international marketing.
CO6: Formulate integrated international marketing strategies for entering and competing effectively in global markets.

Advertising and Brand Management (Specialization: Marketing)

Develops understanding of advertising planning, brand positioning, brand equity and promotional strategies.

Course Outcome:
CO1: Understand the concepts, scope, functions and importance of advertising and branding.
CO2: Analyse advertising planning processes and develop creative advertising strategies.
CO3: Evaluate media planning decisions and digital advertising techniques.
CO4: Examine brand equity, positioning strategies and brand-building processes.
CO5: Assess brand management strategies, ethical issues and emerging trends in advertising and branding.

Social Media Marketing (Specialization: Digital Marketing)

Develops understanding of social-media platforms, content strategies, engagement, campaigns and digital communities.

Course Outcome:
CO1: Understand the concepts, evolution and applications of social media marketing in business environments.
CO2: Analyze social media platforms, digital consumer behaviour and customer engagement strategies.
CO3: Apply content marketing, campaign planning and influencer marketing strategies across social media platforms.
CO4: Design and manage social media advertising campaigns and platform-specific marketing strategies.
CO5: Evaluate the effectiveness of social media marketing through analytics, metrics and performance measurement techniques.
CO6: Understand contemporary developments, emerging technologies and ethical issues in social media marketing.

Management Information Systems (Specialization: Digital Marketing)

Introduces information systems used for managerial decision-making, organizational coordination and business operations.

Course Outcome:
CO1: Explain the concepts, components and strategic importance of Management Information Systems in modern organisations.
CO2: Analyse the role of information systems in supporting business operations, managerial decision-making and competitive advantage.
CO3: Examine different types of information systems and their applications across various functional areas of business.
CO4: Apply appropriate information system concepts and tools to address business problems and improve organisational efficiency.
CO5: Evaluate the impact of emerging technologies, data management, cybersecurity and digital transformation on Management Information Systems.
CO6: Develop suitable information system strategies for improving business processes, decision-making and organisational performance.

5TH SEMESTER SUBJECTS

Introduces the legal framework governing companies, incorporation, management, meetings, directors and corporate compliance.

Course Outcome:

CO1: Explain the concept, characteristics, classification and legal aspects of companies.
CO2: Describe the process of company formation, incorporation and the significance of the Memorandum of Association.
CO3: Analyze the provisions relating to Articles of Association, Prospectus and related company documents.
CO4: Explain the appointment, powers, duties, liabilities of directors and the conduct of company meetings.
CO5: Discuss the provisions relating to auditors, audit committees and the procedures for winding up of a company.
CO6: Demonstrate practical skills in online company registration, obtaining DIN/CIN and preparation of company meeting documents and resolutions.

Develops understanding of financial planning, investment, financing, working capital and financial decision-making.

Course Outcome:

CO1: Provide an in-depth view of the process in financial management of the firm.
CO2: Develop knowledge on the allocation, management and funding of financial resources.
CO3: Improving students’ understanding of the time value of money concept and the role of a financial manager in the current competitive business scenario.
CO4: Enhancing student’s ability in dealing short-term with day-to-day working capital decisions.
CO5: Apply longer-term dealing, which involves major capital investment decisions and raising long-term finance.

Develops skills in project planning, scheduling, resource allocation, risk management, execution and monitoring.

Course Outcome:

CO1: Comprehend basics of project management, design, development and feasibility study of project
CO2: Develop a systems approach in carrying out various projects in business organization by emphasizing on optimum utilization of resources
CO3: Analyze the risks involved in Project Management.
CO4: Perform Project monitoring, controlling and performance measures.
CO5: Leverage the use of technological features in Project management and control & Prepare project plans, schedules, allocations of resources, cost and financing of project.

Introduces GST concepts, structure, registration, input tax credit, compliance and business implications.

Course Outcome:

CO1: Understand and explain the concepts, process and importance of strategic management along with strategic intent (vision, mission and objectives).
CO2: Analyze the internal and external business environment using tools such as SWOT, PESTLE and competitive analysis techniques.
CO3: Evaluate various corporate level strategies including expansion, stability, retrenchment and combination strategies.
CO4: Apply generic business strategies and strategic choices for achieving competitive advantage in domestic and international markets.
CO5: Examine the process of strategy implementation, including organizational structure, leadership, culture and functional policies.
CO6: Assess strategic evaluation and control mechanisms and interpret contemporary strategic issues such as governance, CSR and emerging trends.

Provides practical industry exposure and opportunities to apply classroom learning in a professional environment.

Course Outcome:

CO1: Explain the concepts, structure and legal framework of GST in India.
CO2: Determine the time, place and value of supply and compute GST liability.
CO3: Apply provisions relating to Input Tax Credit and GST registration.
CO4: Prepare GST returns and understand assessment, payment and compliance procedures.
CO5: Analyze GST implications on business transactions and solve practical taxation problems.

Strengthens entrepreneurial thinking through innovation, opportunity evaluation, venture development and experiential learning.

Develops professional communication, presentation, interpersonal and workplace interaction skills.

Course Outcome:

CO1: Demonstrate communicative competence in English language for business scenarios viz presentation, business correspondence and report writing.
CO2: Usage of error-free spoken utterances and standard English expressions.
CO3: Demonstrate effective business writing skills through guided and free writing practice
CO4: Application of focussed and effective listening skills in business contexts
CO5: Demonstrate effective presentation skills in English Language
CO6: Actively participate in group discussions towards gainful employment.

Introduces disaster risks, preparedness, mitigation, response and organizational approaches to disaster management.

Course Outcome:

CO1: Explain the concepts, types, causes and impacts of natural and human-induced disasters.
CO2: Analyse disaster risks, vulnerabilities, capacities and their implications for communities and sustainable development.
CO3: Apply the principles and strategies of disaster prevention, mitigation, preparedness and risk reduction.
CO4: Examine the institutional framework, policies and mechanisms for disaster response, relief, recovery and rehabilitation.
CO5: Develop basic disaster preparedness and risk-management plans for individuals, communities and organisations.
CO6: Evaluate the role of technology, community participation and sustainable practices in building disaster resilience.

Security Analysis and Portfolio Management (Specialization: Finance)

Develops understanding of security evaluation, investment analysis, portfolio construction, diversification and portfolio management.

Course Outcome:
CO1: Understand the fundamentals of investment, Security markets,its alternatives, regulatory authorities and the system of investment in India and global markets.
CO2: Apply techniques for Risk Assessment and security valuation, to determine intrinsic value and assess investment opportunities.
CO:3 Analyse macroeconomic and microeconomic factors, industry trends and company performance for fundamental analysis.
CO:4 Evaluate securities using technical analysis tools and chart patterns to forecast price movements and investment trends.
CO5: Construct an efficient portfolio by applying modern portfolio theory, risk-return analysis and diversification principles
CO6: Assess portfolio performance using measures such as Sharpe, Treynor and Jensen’s Alpha and recommend necessary revisions.

Strategic Financial Management (Specialization: Finance)

Examines strategic financial decisions related to capital structure, investment, financing and long-term value creation.

Course Outcome:
CO1: Explain the concepts, objectives and strategic role of financial management in achieving organisational goals.
CO2: Apply advanced techniques of capital budgeting and investment appraisal for strategic financial decision-making.
CO3: Analyse financing decisions, capital structure, cost of capital and dividend policies in different business situations.
CO4: Evaluate strategies for working capital management, risk management, corporate restructuring and value creation.
CO5: Assess the impact of financial markets, economic conditions and corporate strategies on long-term financial planning and business value.
CO6: Formulate strategic financial decisions and recommendations by integrating investment, financing, risk and value-maximisation considerations.

Fundamentals of HR Analytics (Specialization: HRM)

Introduces the use of HR data and analytical techniques for workforce insights and evidence-based HR decisions.

Course Outcome:
CO1: Explain the concepts, scope, significance and applications of HR Analytics in contemporary organisations.
CO2: Identify key HR metrics and data sources used to analyse workforce trends and support human resource decision-making.
CO3: Apply basic analytical techniques to HR data for examining areas such as recruitment, employee performance, absenteeism, turnover and retention.
CO4: Interpret HR data and analytical findings to identify workforce issues, patterns and opportunities for improvement.
CO5: Evaluate the role of HR Analytics in enhancing organisational effectiveness, employee management and strategic decision-making.
CO6: Develop basic HR Analytics reports and dashboards to communicate insights and support evidence-based human resource decisions.

International HRM (Specialization: HRM)

Examines HR practices in multinational organizations, including global staffing, training, compensation and cross-cultural management.

Course Outcome:
CO1: Understand the fundamentals of International HRM and analyze its strategic importance in global business.
CO2: Examine and apply international staffing approaches and evaluate recruitment and selection practices for global assignments.
CO3: Design effective training programs and leadership development strategies for expatriates and global teams.
CO4: Evaluate international performance appraisal methods and compensation strategies for managing global talent.
CO5: Analyze comparative HRM practices and develop inclusive, ethical, and effective strategies for managing diverse international teams.
CO6: Identify and assess emerging trends in IHRM, including technology adoption, remote work and sustainability.

Basics of Digital Marketing (Specialization: Marketing)

Develops foundational understanding of digital channels, online campaigns, customer engagement and digital marketing tools.

Marketing Research (Specialization: Marketing)

Develops skills in marketing research design, data collection, analysis and interpretation for marketing decisions.

Course Outcome:
CO1: Understand the concepts, process and applications of marketing research in managerial decision-making.
CO2: Identify marketing research problems and formulate research objectives, hypotheses and research designs.
CO3: Apply appropriate sampling techniques and data collection methods in marketing research.
CO4: Develop and evaluate measurement scales and questionnaires for marketing research studies.
CO5: Analyze and interpret marketing data using statistical techniques and SPSS/PLS-SEM.
CO6: Prepare and present marketing research reports and understand contemporary developments in marketing research.

Web Marketing (Specialization: Digital Marketing)

Introduces website-based marketing, online visibility, search strategies, content and customer engagement.

Course Outcome:
O1: Explain the concepts, scope and significance of web marketing in the contemporary digital business environment.
CO2: Analyse consumer behaviour, online customer journeys and target audiences for effective web marketing strategies.
CO3: Apply web marketing techniques such as search engine marketing, search engine optimisation, online advertising, email marketing and social media integration.
CO4: Develop effective web marketing campaigns by selecting appropriate digital platforms, content and promotional strategies.
CO5: Evaluate the performance of web marketing campaigns using web analytics, traffic, engagement, conversion and other relevant metrics.

6TH SEMESTER SUBJECTS

Introduces emerging technologies and their applications in modern business and organizational environments.

Course Outcome:

CO1: Explain basic concepts of emerging technologies.
CO2: Describe applications of AI, Blockchain, IoT, Cloud and Big Data in business.
CO3: Analyze the impact of digital transformation on business models.
CO4: Evaluate cybersecurity risks and ethical issues in technology adoption.
CO5: Develop a technology-based business idea or solution.

Examines current developments, challenges and emerging practices in accounting and financial reporting.

Course Outcome:

CO1: Explain contemporary developments, emerging trends and challenges in the field of accounting.
CO2: Analyse the impact of technological advancements, digitalisation and Artificial Intelligence on accounting practices.
CO3: Examine emerging areas such as sustainability accounting, environmental accounting, social accounting and integrated reporting.
CO4: Evaluate contemporary issues related to corporate governance, ethics, transparency and accountability in financial reporting.
CO5: Apply relevant accounting standards, regulatory developments and modern accounting practices to contemporary business situations.
CO6: Develop critical thinking and problem-solving skills to address emerging accounting issues and support effective managerial decision-making.

Develops understanding of investment alternatives, risk-return analysis, portfolio decisions and investment strategies.

Course Outcome:

CO1: Explain the concepts, process and avenues of investment.
CO2: Apply security analysis techniques for investment decisions.
CO3: Evaluate risk and return of individual securities and portfolios.
CO4: Develop and assess investment portfolios using standard models.
CO5: Analyze mutual funds and investment services for investors.
CO6: Understand emerging trends and contemporary issues in investment management.

Develops skills in sales planning, territory management, sales-force management, performance evaluation and control.

Course Outcome:

CO1: Understand the apply the selling techniques in an organisation.
CO2: Develop a plan for organising, staffing & training sales force.
CO3: Analyse sales territories to maximize selling effectiveness.
CO4: Evaluate sales management strategies.
CO5: Demonstrate practical sales skills through project based learning.

Introduces financial technology, digital financial services, emerging FinTech models and technology-driven financial innovation.

Course Outcome:

CO1: Explain the fundamental concepts, evolution, ecosystem and significance of Financial Technology (FinTech).
CO2: Examine major FinTech innovations, including digital payments, blockchain, cryptocurrencies, digital banking and peer-to-peer platforms.
CO3: Analyse the role of emerging technologies such as Artificial Intelligence, Big Data, Cloud Computing and Blockchain in financial services.
CO4: Evaluate the impact of FinTech on traditional banking, financial institutions, businesses and consumers.
CO5: Apply knowledge of digital financial products, platforms and services to address contemporary financial needs and business problems.
CO6: Assess the regulatory, security, ethical and risk-related challenges associated with the adoption of FinTech.

Introduces international trade, global business environments, multinational operations and cross-border business strategies.

Course Outcome:

CO1: Explain the concepts, scope, importance and contemporary environment of international business.
CO2: Analyse the economic, political, legal, socio-cultural and technological factors influencing international business operations.
CO3: Examine various modes of entry into international markets, including exporting, licensing, franchising, joint ventures and foreign direct investment.
CO4: Evaluate the role of international trade theories, trade policies and global economic institutions in facilitating international business.
CO5: Apply appropriate strategies for managing international marketing, finance, human resources and cross-cultural business challenges.
CO6: Develop analytical and decision-making skills to address opportunities, risks and challenges in the global business environment.

Further develops entrepreneurial competencies through innovation, venture development and practical entrepreneurial activities.

Basics of Derivatives (Specialization: Finance)

Introduces derivative instruments, their characteristics, applications and role in managing financial risk.

Course Outcome:
CO1: Explain the fundamental concepts, features and importance of derivative instruments in financial markets.
CO2: Identify and differentiate between major types of derivatives, including forwards, futures, options and swaps.
CO3: Analyse the basic mechanisms of derivative contracts, including contract specifications, pricing factors and settlement processes.
CO4: Apply basic derivative strategies for hedging, speculation and managing financial risks.
CO5: Evaluate the relationship between derivatives, underlying assets, risk and return in investment decision-making.
CO6: Assess the role, benefits, risks and regulatory aspects of derivatives in modern financial markets.

Personal Financial Planning (Specialization: Finance)

Develops understanding of personal budgeting, saving, investment, insurance, taxation and retirement planning.

Course Outcome:
CO1: Explain the concepts, objectives, process and importance of personal financial planning.
CO2: Analyse personal financial situations by assessing income, expenses, savings, assets, liabilities and financial goals.
CO3: Apply appropriate strategies for budgeting, saving, investment, retirement, tax, insurance and estate planning.
CO4: Evaluate various financial products and investment alternatives based on risk, return, liquidity and individual financial objectives.
CO5: Develop comprehensive personal financial plans to achieve short-term and long-term financial goals.
CO6: Assess the role of financial discipline, risk management and ethical decision-making in personal wealth creation and financial security.

Compensation Management (Specialization: HRM)

Examines compensation structures, wage and salary administration, incentives, benefits and reward systems.

Course Outcome:
CO1: Explain the concepts, objectives, components and significance of compensation management in organisations.
CO2: Analyse the factors influencing wage and salary administration and the design of compensation structures.
CO3: Apply job evaluation, wage determination and performance-based compensation techniques in organisational contexts.
CO4: Evaluate different financial and non-financial rewards, incentives, benefits and employee welfare schemes.
CO5: Examine contemporary issues relating to compensation, including equity, pay fairness, executive compensation and statutory compliance.
CO6: Design appropriate compensation and reward strategies to support employee motivation, retention and organisational performance.

Training and Development (Specialization: HRM)

Develops understanding of training needs, program design, implementation, evaluation and employee development.

Course Outcome:
CO1: Explain the concepts, objectives, scope and significance of training and development in organisations.
CO2: Analyse organisational, task and individual training needs using appropriate Training Needs Assessment techniques.
CO3: Apply suitable methods and techniques for designing and delivering training and development programmes.
CO4: Evaluate the effectiveness of training programmes using appropriate evaluation models and performance measures.
CO5: Examine contemporary approaches to employee development, including e-learning, coaching, mentoring and leadership development.

Customer Relationship Management (Specialization: Marketing)

Develops understanding of customer acquisition, retention, relationship building and customer-value management.

Course Outcome:
CO1: Explain the concepts, objectives, components and significance of Customer Relationship Management in contemporary business.
CO2: Analyse customer needs, behaviour and interactions to develop effective customer relationship strategies.
CO3: Apply CRM tools and techniques for customer acquisition, retention, satisfaction and loyalty.
CO4: Evaluate the role of technology, data analytics and digital platforms in managing customer relationships.
CO5: Assess CRM performance using appropriate customer metrics and analytical measures.
CO6: Develop customer-centric strategies to enhance customer value, long-term relationships and organisational profitability.

Rural Marketing (Specialization: Marketing)

Examines rural markets, consumer behaviour, distribution, pricing and marketing strategies for rural consumers.

Course Outcome:
CO1: Explain the concepts, scope, significance and characteristics of rural markets.
CO2: Analyse the demographic, economic, socio-cultural and behavioural characteristics of rural consumers.
CO3: Apply appropriate strategies for product, pricing, distribution and promotion in rural markets.
CO4: Evaluate the role of rural infrastructure, technology, government initiatives and digitalisation in rural marketing.
CO5: Analyse the challenges and opportunities associated with marketing products and services in rural areas.
CO6: Develop suitable marketing strategies for addressing the needs and preferences of rural consumers.

Legal and Ethical Issues in Digital Marketing (Specialization: Digital Marketing)

Examines privacy, intellectual property, consumer protection, digital regulations and ethical issues in online marketing.

Course Outcome:
CO1: Explain the legal framework and ethical principles governing digital marketing activities.
CO2: Analyse legal issues related to data privacy, intellectual property, consumer protection, advertising and electronic communication.
CO3: Evaluate ethical challenges associated with digital advertising, social media marketing, influencer marketing and the use of consumer data.
CO4: Examine the regulatory requirements and compliance issues relevant to digital marketing practices.
CO5: Assess the risks associated with unethical, misleading, intrusive, or non-compliant digital marketing activities.
CO6: Develop responsible and ethically sound digital marketing strategies while ensuring legal and regulatory compliance.

Digital Marketing Strategy and Planning (Specialization: Digital Marketing)

Develops skills in designing, implementing and evaluating integrated digital marketing strategies.

Course Outcome:
CO1: Explain the concepts, scope, and importance of digital marketing strategy and planning in contemporary business.
CO2: Analyse the digital marketing environment, target audience, customer journey, competitors and market opportunities.
CO3: Develop digital marketing objectives and strategies aligned with organisational and marketing goals.
CO4: Apply appropriate digital marketing tools and channels, including search engines, social media, content marketing, email marketing, and mobile platforms.
CO5: Design integrated digital marketing plans with appropriate budgets, timelines, performance metrics and evaluation mechanisms.

7TH SEMESTER SUBJECTS

Integrates management practices with organizational behaviour concepts to develop effective managerial and organizational practices.

Course Outcome:

CO1: Understand management principles and foundations of organizational behaviour.
CO2: Apply managerial functions in organizational settings.
CO3: Analyse individual behaviour and motivation in organizations.
CO4: Examine group behaviour, leadership effectiveness and conflict resolution.
CO5: Evaluate organizational culture and change interventions.
CO6: Assess contemporary workplace challenges and employee well-being strategies.

Develops the ability to interpret and use accounting information for managerial planning, control and decision-making.

Course Outcome:

CO1: Recall the importance and scope of accounting, interpret accounting concepts, conventions and standards and distinguish the rules and types of accounts used in financial reporting.
CO2: Prepare journals, subsidiary books, ledgers and trial balance and construct financial statements with necessary adjustments.
CO3: Record and account for the issue of shares at par and premium, debentures and preference shares in corporate entities.
CO4: Apply tools of financial analysis including common size statements, comparative statements and ratio analysis to evaluate liquidity, profitability, solvency and activity of a firm.
CO5: Explain cost concepts and classification, analyse cost-volume relationships and break-even analysis, and distinguish between cost accounting and management accounting.
CO6: Evaluate advanced costing techniques such as life-cycle costing, target costing, kaizen costing, ABC, human resource accounting and back-flush accounting for managerial decision making.

Applies economic principles and analytical tools to managerial decision-making and business strategy.

Course Outcome:

CO1: Understand the fundamental concepts and scope of managerial economics and its integration with other business disciplines.
CO2: Apply various methods to measure price elasticity of demand and use these measurements in business scenarios.
CO3: Evaluate the practical applications of production theory in managerial decision-making.
CO4: Analyze the impact of different market structures on price and output decisions
CO5: Apply methods of measuring national income and analyze their importance in the economic context.
CO6: Evaluate risks associated with long-term investments using capital budgeting techniques

Examines legal, regulatory, economic and institutional factors influencing business operations.

Course Outcome:

CO1: Develop comprehensive understanding of the legal aspects of business and contracts, covering various types of law, contract essentials, consideration, free consent, contract validity, discharge, arbitration and conciliation processes for effective business transactions and dispute resolution.
CO2: Understand and familiarize students with the Companies Act 2013, covering company characteristics, types, formation, director appointments, powers, duties, liabilities, meetings and dealing with oppression and mismanagement issues.
CO3: Develop in-depth understanding of Intellectual Property Rights (IPR), including patents, copyrights, trademarks, designs, trade secrets, their definitions, registration, infringement and advantages/disadvantages for effective IP protection and management.
CO4: Analyse the IT Act 2000 and Consumer Protection Act, focusing on their objectives, definitions, e-governance, offenses, penalties, consumer rights, forums, jurisdiction and available remedies for effective legal compliance and consumer protection.
CO5: Evaluate India's socio-political-economic factors, policies and demographic structure for informed business decisions

Develops advanced statistical understanding for managerial analysis, forecasting and evidence-based decision-making.

Course Outcome:

CO1: Develop a solid understanding of fundamental statistical concepts such as probability, hypothesis testing and regression analysis.
CO2: Create an ability to use descriptive statistical methods to summarize and present data effectively through measures like despersion, variance and standard deviation.
CO3: Understand how to formulate and test hypotheses to make data-driven decisions and evaluate the significance of results.
CO4: Understand the popular analytics tools and software such as Excel, or statistical packages like SPSS.
CO5: Analyse how to perform regression analysis to model relationships between variables and make predictions.

Develops corporate communication, workplace etiquette, teamwork, leadership and professional competencies.

Course Outcome:

Develops advanced understanding of production systems, operations planning, quality and operational efficiency.

Course Outcome:

CO1: Understand the concepts, functions and strategic importance of production and operations management.
CO2: Analyze facility location, layout and capacity decisions in manufacturing and service organizations.
CO3: Apply forecasting, production planning, scheduling and resource planning techniques in operations management.
CO4: Evaluate purchasing, lean operations and continuous improvement practices for enhancing operational efficiency.
CO5: Apply quality management principles and project management techniques in business operations.
CO6: Analyze inventory and supply chain management practices and understand the role of operations analytics and digital technologies in modern operations management

Examines ethical decision-making, corporate responsibility, sustainability and responsible business practices.

Course Outcome:

CO1: To integrate and apply contemporary Ethics & Governance issues in a business context
CO2: To analyse and apply ethics to contemporary business practices.
CO3: To analyse key perspectives on corporate social responsibility and their application
CO4: To evaluate different corporate ownership structures and their key governance features.
CO5: To understand the ethical decision making, ethical reasoning, the dilemma resolution process.
CO6: To analyse and apply corporate governance perspectives to contemporary business practices.

8TH SEMESTER SUBJECTS

Develops advanced understanding of financial decisions, capital structure, investment, financing and corporate value creation.

Course Outcome:

CO1: Analyse advanced concepts and contemporary issues in financial management and corporate financial decision-making.
CO2: Apply advanced capital budgeting techniques to evaluate complex investment proposals under risk and uncertainty.
CO3: Evaluate financing decisions relating to capital structure, cost of capital, leverage and corporate restructuring.
CO4: Analyse working capital, dividend and liquidity management strategies to enhance firm value.
CO5: Assess financial risks and apply appropriate techniques for risk management, including derivatives and hedging strategies.
CO6: Develop strategic financial solutions for complex corporate problems to support value maximisation and sustainable financial performance.

Develops advanced marketing knowledge relating to strategy, customer value, competitive positioning and market performance.

Course Outcome:

CO1: Analyse advanced concepts, contemporary issues and emerging trends in marketing management.
CO2: Evaluate market opportunities, consumer behaviour, competitive dynamics and changing business environments for strategic decision-making.
CO3: Develop advanced marketing strategies related to segmentation, targeting, positioning, branding and value creation.
CO4: Apply strategic approaches for managing the marketing mix across traditional, digital and global markets.
CO5: Evaluate marketing performance using appropriate metrics, analytics and customer-based measures.
CO6: Formulate innovative and sustainable marketing strategies to address complex business challenges and achieve organisational objectives.

Provides advanced understanding of individual, group and organizational behaviour and its implications for managerial effectiveness.

Course Outcome:

CO1: Explain the fundamental concepts, scope and significance of organisational behaviour in understanding individual and group behaviour at the workplace.
CO2: Analyse individual-level factors such as personality, perception, attitudes, learning, motivation and emotions that influence workplace behaviour.
CO3: Examine group dynamics, team processes, communication, leadership, power and conflict in organisational settings.
CO4: Evaluate the influence of organisational structure, culture and change on employee behaviour and organisational effectiveness.
CO5: Apply relevant organisational behaviour theories and concepts to analyse and address workplace issues and managerial challenges.
CO6: Develop appropriate behavioural and managerial strategies to enhance employee effectiveness, teamwork, leadership and organisational performance.

Introduces quantitative models and optimization techniques for solving complex managerial and operational problems.

Course Outcome:

CO1: Apply linear programming techniques to formulate and solve real-world optimization problems, including transportation models.
CO2: Solve assignment problems using the Hungarian method and handle variations like unbalanced problems and travelling salesman problems.
CO3:Analyze and solve sequencing problems and game theory models for optimal decision-making strategies.
CO4:Interpret and apply queuing theory models to assess service systems and optimize queue management.
CO5:Demonstrate the ability to model and solve complex operational problems using mathematical tools and techniques for effective decision-making.

Develops advanced research skills including research design, methodology, data analysis, interpretation and academic reporting.

Course Outcome:

CO1: Explain research approaches, formulate research problems and set objectives through literature review and research gap identification.
CO2: Formulate hypotheses, select appropriate research designs and apply probability and non-probability sampling techniques.
CO3: Identify data sources, apply measurement scales and distinguish between comparative and non-comparative scaling techniques.
CO4: Design questionnaires, evaluate reliability and validity of data and perform data processing and graphical analysis using SPSS.
CO5: Apply T-Test, Chi-Square and ANOVA using SPSS and conduct correlation, regression and factor analysis for data interpretation.
CO6: Structure a research report, apply APA, MLA or Harvard referencing styles and demonstrate academic integrity by avoiding plagiarism.

Develops analytical, logical and quantitative skills required for managerial problem-solving and decision-making.

Course Outcome:

Provides an opportunity to apply management concepts and research skills to a structured practical project.

Supports professional development through activities designed to improve workplace readiness and career competencies.

Management of Financial Services (Specialization: Finance)

Examines management of financial-service organizations, products, customers, operations and service delivery.

Course Outcome:
CO1: Understand the financial services industry and depository system in India.
CO2: To analyse the performance of the various financial instruments such as Mutual Funds.
CO3: Know about the various credit rating agencies in India and their functions.
CO4: Employing the knowledge of financial services to choose between lease, buy or hire-purchase.
CO5: Evaluating the different investment vehicles on the basis of credit ratings.
CO6: To structure and appraise the debt securitisation deals for the business

Security Analysis and Portfolio Management (Specialization: Finance)

Develops advanced skills in security evaluation, portfolio construction, diversification and investment management.

Banking and Insurance Operations (Specialization: Finance)

Introduces operational processes, products, services and management practices in banking and insurance.

Course Outcome:
CO1: Explain the fundamental concepts, structure, functions and operational processes of banking and insurance institutions.
CO2: Analyse key banking operations, including deposit mobilisation, lending, payment systems, customer services and digital banking.
CO3: Examine insurance operations related to underwriting, policy issuance, premium collection, claims management and customer service.
CO4: Apply relevant banking and insurance products and operational procedures to address customer and organisational requirements.
CO5: Evaluate the role of technology, regulatory compliance, risk management and security in banking and insurance operations.
CO6: Analyse contemporary challenges and emerging trends in banking and insurance to support efficient, customer-centric and sustainable financial services.

Services Marketing (Specialization: Marketing)

Examines service marketing strategies, service quality, customer experience and relationship management.

Course Outcome:
CO-1: Understand the concepts of services and intangible products
CO-2: Relevance and scope of the service industry
CO-3: Characteristics of service industry and operations
CO-4: Relevance of Service Quality.
CO-5: The future of the service industry

Consumer Behaviour (Specialization: Marketing)

Provides advanced understanding of psychological and behavioural factors influencing consumer decisions.

Course Outcome:
CO1: Understand the rationale for studying consumer behaviour.
CO2: Evaluate the factors which influence consumer behaviour inclusive of society and culture.
CO3: Demonstrate how knowledge of consumer behaviour can be applied to marketing.
CO4: Develop understanding of external factors influencing consumer behaviour.
CO5: Create the capability to work both independently and in a team environment employing inquiry processes to complete marketing projects.

Retail Marketing (Specialization: Marketing)

Examines retail formats, merchandising, customer management, retail strategy and distribution.

Course Outcome:
CO1: Explain the concepts, scope, functions and significance of retail marketing in the contemporary business environment.
CO2: Analyse retail consumer behaviour, market trends, and factors influencing retail purchase decisions.
CO3: Apply appropriate retail marketing strategies related to merchandise management, pricing, store location, retail formats and customer service.
CO4: Evaluate the role of store design, visual merchandising, branding and retail communication in enhancing customer experience.
CO5: Examine the impact of technology, e-commerce, omnichannel retailing and analytics on modern retail marketing.
CO6: Develop effective retail marketing strategies to enhance customer satisfaction, loyalty, competitive advantage and retail performance.

Human Resource Information System (Specialization: HRM)

Introduces HR information systems and their use in employee records, HR processes, analytics and decision-making.

Course Outcome:
CO1: Explain the concepts, components and strategic importance of Human Resource Information Systems. (Understand)
CO2: Apply HRIS tools and techniques to manage core HR functions effectively. (Apply)
CO3: Analyze HRIS applications in talent acquisition, performance management and workforce planning. (Analyze)
CO4: Evaluate HR metrics and analytics for supporting strategic HR decisions. (Evaluate)
CO5: Examine the role of emerging technologies such as AI, cloud computing and automation in HRIS. (Analyze)
CO6: Design HRIS-based solutions while addressing data security, ethical issues and future HR technology trends. (Create)

Talent and Performance Management (Specialization: HRM)

Examines talent identification, performance planning, appraisal, development and retention.

Course Outcome:
CO1: Explain the concepts, objectives, scope and strategic significance of talent and performance management in organisations.
CO2: Analyse processes and practices related to talent acquisition, identification, development, retention and succession planning.
CO3: Apply appropriate performance management techniques for goal setting, performance appraisal, feedback, coaching and employee development.
CO4: Evaluate the relationship between talent management, employee performance, engagement, career development and organisational effectiveness.
CO5: Examine contemporary approaches and challenges in talent and performance management, including digital HR, people analytics, diversity and employee retention.
CO6: Develop integrated talent and performance management strategies to enhance individual capabilities, leadership pipelines and sustainable organisational performance.

Human Resource Development (Specialization: HRM)

Focuses on employee learning, career development, organizational development and capability building.

Course Outcome:
CO1: Explain the concepts, scope, objectives and significance of Human Resource Development in enhancing individual and organisational effectiveness.
CO2: Analyse the role of HRD systems, policies and practices in developing employee competencies and organisational capabilities.
CO3: Apply appropriate methods for assessing employee development needs and designing HRD interventions.
CO4: Evaluate various HRD techniques, including training, coaching, mentoring, career planning, performance management and organisational development.
CO5: Examine contemporary issues and emerging trends in Human Resource Development, including digital learning, talent development and employee empowerment.
CO6: Develop strategic HRD plans and interventions to enhance employee performance, career growth and organisational effectiveness.

Foreign Trade and Policy Management (Specialization: International Business)

Introduces foreign-trade procedures, policies, institutions and managerial issues in international trade.

Course Outcome:
CO1: Explain the theoretical foundations of international trade including mercantilism, comparative advantage, gains from trade and terms of trade.
CO2: Analyse the costs and benefits of FDI to host and home countries and evaluate government policy instruments, CSR obligations and future trends in FDI.
CO3: Classify instruments of commercial policy including tariffs and non-tariff barriers and appraise the role of WTO in anti-dumping and dispute settlement.
CO4: Explain India's Foreign Trade Policy 2023 and describe the roles of DGFT, Export Promotion Councils, SEZs and EOUs in regulating foreign trade.
CO5: Distinguish between levels of regional economic integration and evaluate India's trade agreements with ASEAN, SAFTA, EU and SAARC.
CO6: Appraise emerging trends in digital trade, global value chains, GATS, green trade policies and assess the impact of geopolitical developments on India's trade prospects

Export and Import Management (Specialization: International Business)

Develops understanding of export-import procedures, documentation, logistics, compliance and international transactions.

Course Outcome:
CO1: Understand the fundamental concepts, structure and policy environment of export-import management.
CO2: Demonstrate knowledge of operational steps in handling export and import shipments.
CO3: Apply knowledge of documentation and logistics in international trade.
CO4: Analyze export finance mechanisms and evaluate suitable international payment terms.
CO5: Evaluate government schemes and institutional support for enhancing export competitiveness.
CO6: Interpret customs procedures and assess India's policy efforts in building export readiness.

Cross-Cultural Management (Specialization: International Business)

Examines cultural differences and their impact on international communication, leadership and organizational management.

Course Outcome:
CO1: Explain the concepts, scope, importance and key dimensions of culture and cross-cultural management in the global business environment.
CO2: Analyse the influence of cultural differences on individual behaviour, communication, leadership, motivation and decision-making.
CO3: Examine major cross-cultural frameworks and theories for understanding cultural diversity and differences across nations.
CO4: Apply appropriate cross-cultural communication and management strategies to address challenges in diverse and multicultural workplaces.
CO5: Evaluate the impact of culture on international business practices, negotiations, teamwork, expatriate management and organisational performance.
CO6: Develop cultural intelligence and inclusive management strategies for effectively managing employees and stakeholders across diverse cultural contexts.

E-Commerce Management (Specialization: E-Commerce & DM)

Develops understanding of e-commerce business models, platforms, operations, customer management and digital transactions.

Course Outcome:
CO1: Understand the evolution, types and impact of e-commerce on businesses and consumers.
CO2: Identify and apply appropriate technologies used in online business operations.
CO3: Analyze the application of e-commerce across different service industries.
CO4: Evaluate various e-commerce business models and revenue generation strategies.
CO5: Apply digital marketing strategies such as SEO, SEM and social media marketing in e-commerce.
CO6: Understand logistics, consumer protection laws and data privacy regulations in the context of e-commerce.

Tools & Techniques for Digital Marketing (Specialization: E-Commerce & DM)

Develops practical understanding of tools and techniques used for digital campaigns, content, analytics and online engagement.

E-Commerce Analytics (Specialization: E-Commerce & DM)

Introduces analytical approaches for understanding online customers, transactions, conversion, sales and e-commerce performance.

Course Outcome:
CO1: Explain the concepts, scope, and significance of e-commerce analytics in understanding online business performance and consumer behaviour.
CO2: Identify and analyse key e-commerce data sources, metrics and Key Performance Indicators (KPIs) related to traffic, conversion, sales, customer acquisition and retention.
CO3: Apply appropriate analytical techniques to examine customer behaviour, purchase patterns, website performance and digital marketing effectiveness.
CO4: Use data visualisation and analytical tools to interpret e-commerce data and generate meaningful business insights.
CO5: Evaluate e-commerce performance and develop data-driven recommendations for improving customer experience, conversion rates and business outcomes.
CO6: Assess issues related to data privacy, security, ethics and responsible use of customer and transactional data in e-commerce analytics.

Social Entrepreneurship (Specialization: Entrepreneurship)

Examines entrepreneurial approaches to addressing social problems while creating sustainable social and economic value.

Course Outcome:
CO1: Understand the fundamental concepts and principles of social entrepreneurship and distinguish it from traditional entrepreneurship.
CO2: Identify and assess the characteristics, roles and impacts of social entrepreneurs and social enterprises in developing countries and India.
CO3: Apply various models and frameworks to the social entrepreneurship process and identify sources of social entrepreneurship.
CO4: Analyze real-life case studies of social entrepreneurship in practice and understand the challenges and ethical considerations involved.
CO5: Evaluate the role of women in social entrepreneurship, understand the promotional strategies and the roles of various sectors in developing women social entrepreneurs.

Entrepreneurial Strategies-1 (Specialization: Entrepreneurship)

Develops strategic approaches for opportunity identification, venture positioning, growth and competitive advantage.

Course Outcome:
CO1: Explain the concepts, scope, and significance of entrepreneurial strategy in identifying and exploiting business opportunities.
CO2: Analyse the internal and external environment to identify entrepreneurial opportunities, challenges and competitive advantages.
CO3: Apply strategic frameworks and tools to formulate effective strategies for new ventures and entrepreneurial enterprises.
CO4: Evaluate alternative growth, innovation, competitive and market-entry strategies for entrepreneurial ventures.
CO5: Analyse the role of resources, capabilities, networks and strategic partnerships in achieving entrepreneurial success.
CO6: Develop appropriate entrepreneurial strategies to address business uncertainties, manage risks and achieve sustainable growth and competitive advantage.

Entrepreneurial Finance (Specialization: Entrepreneurship)

Introduces funding requirements, financing sources, financial planning and financial management of entrepreneurial ventures.

Course Outcome:
CO1: Understand the financial principles and lifecycle of entrepreneurial ventures.
CO2: Evaluate funding sources, analyze financial performance and prepare statements.
CO3: Develop financial plans and analyze the cost of capital and risk.
CO4: Apply methods for early-stage venture valuation and capital structuring.
CO5:Examine the role of government schemes, grants and institutional financing for entrepreneurial growth.

Digital Banking (Specialization: FinTech)

Examines technology-enabled banking services, digital channels, customer experience and digital banking models.

Course Outcome:
CO1: Understand the banking and finance system in India.
CO2: Acquaint commercial bank and its product.
CO3: Build customer relationships in banking sector.
CO4: Well verse with e-banking services and internet Banking.

Blockchain and Crypto-currencies (Specialization: FinTech)

Introduces blockchain technology, distributed ledgers, cryptocurrencies and their applications in financial services.

Course Outcome:
CO1: Understand and apply the concept of blockchain in various business processes.
CO2: Construct strategies for the trading of cryptocurrencies.
CO3: Build a cryptocurrency-based investment portfolio
CO4: Analyse the various aspects of blockchain and hyper ledger.

Fraud Analytics and Cyber Law (Specialization: FinTech)

Examines technology-based fraud detection, cyber risks, digital security and legal aspects of cyber activities.

Course Outcome:
CO1: Understand and apply the concept of various cyber laws in India.
CO2: Design strategies to deal with fraud and cybercrime.
CO3: Apply various cyber security strategies to facilitate electronic transactions
CO4: Analyze various human traits leading to cyber crimes and fraud.

Hospital Architecture Planning Design and Maintenance (Specialization: Hospital Administration)

Introduces principles of hospital planning, functional design, infrastructure and facility maintenance.

Course Outcome:
CO1: Explain the fundamental concepts, principles and importance of hospital architecture, planning, design and maintenance in healthcare service delivery.
CO2: Analyse the functional requirements, space planning, infrastructure and layout of different hospital departments and healthcare facilities.
CO3: Apply appropriate principles of hospital design to ensure patient safety, accessibility, efficiency, infection control and effective workflow.
CO4: Evaluate the role of building services, utilities, equipment, safety systems and environmental considerations in hospital infrastructure planning.
CO5: Analyse maintenance strategies and facility management practices for ensuring the safety, functionality and sustainability of healthcare infrastructure.

Introduction to Epidemiology and Biostatics (Specialization: Hospital Administration)

Introduces basic epidemiological concepts and statistical approaches used in healthcare and hospital settings.

Course Outcome:
CO1: Explain the fundamental concepts, scope and significance of epidemiology and biostatistics in public health and healthcare decision-making.
CO2: Describe the patterns, distribution, determinants and measures of disease occurrence in populations.
CO3: Apply basic epidemiological methods and study designs to investigate health-related problems.
CO4: Apply appropriate biostatistical techniques for collecting, organising, summarising and presenting healthcare data.
CO5: Analyse and interpret basic statistical measures and epidemiological indicators to support evidence-based healthcare decisions.

Hospital Materials Management (Specialization: Hospital Administration)

Examines procurement, inventory, storage and distribution of materials required for hospital operations.

Course Outcome:
CO1: The Student should be familiar with the inventory and the various method of control and purchase Management
CO2: To Understand how information management can be helpful Procurement and Operation.
CO3: Students Assets Awareness – Asset. Management – Planning Purchases, control Storage , Management , Packing and Distribution and Generalisation
CO4: Use of MRP, PLM in Building Material.

Tourism Concepts and Principles (Specialization: Hospitality & Tourism)

Introduces fundamental concepts, principles, components and contemporary developments in tourism.

Course Outcome:
CO1: Explain the fundamental concepts, nature, scope and significance of tourism and its role in economic and social development.
CO2: Analyse the major components, types and characteristics of the tourism system and tourism industry.
CO3: Examine the factors influencing tourism demand, destination development and tourist behaviour.
CO4: Evaluate the economic, socio-cultural and environmental impacts of tourism.
CO5: Apply fundamental principles of tourism planning and sustainable tourism for effective destination development.

Management Functions & Behaviour in Hospitality (Specialization: Hospitality & Tourism)

Examines management functions and behavioural aspects of employees and customers in hospitality organizations.

Course Outcome:
CO1: Explain the fundamental management functions and their significance in hospitality organisations.
CO2: Apply planning, organising, staffing, directing and controlling principles to hospitality operations.
CO3: Analyse individual and group behaviour, motivation, communication, leadership and teamwork in hospitality workplaces.
CO4: Evaluate the influence of organisational culture, conflict and workplace behaviour on employee and service performance.

Culinary Tourism (Specialization: Hospitality & Tourism)

Examines food as a tourism resource and explores culinary experiences, destinations and tourism development.

Course Outcome:
CO1: Explain the concepts, scope, characteristics and significance of culinary tourism in the tourism and hospitality industry.
CO2: Analyse the role of local food, cuisine, culture, heritage and gastronomic experiences in attracting tourists.
CO3: Examine different forms and destinations of culinary tourism, including food festivals, culinary trails and gastronomic experiences.
CO4: Evaluate the economic, cultural and sustainable development potential of culinary tourism.
CO5: Develop innovative culinary tourism experiences and strategies for destination promotion and enhanced tourist satisfaction.

9TH SEMESTER SUBJECTS

Develops advanced project planning, execution, monitoring, risk management and project-control capabilities.

Course Outcome:

Develops understanding of strategy formulation, implementation, competitive advantage and strategic evaluation.

Course Outcome:

CO1: Explain the fundamental concepts, process, scope and significance of strategic management in achieving organisational objectives.
CO2: Analyse the internal and external business environment using appropriate strategic analysis tools and frameworks.
CO3: Formulate suitable business-level, corporate-level and functional-level strategies to address organisational opportunities and challenges.
CO4: Evaluate strategic alternatives and make informed decisions for achieving sustainable competitive advantage.
CO5: Apply appropriate approaches for strategy implementation, evaluation and control in dynamic business environments.
CO6: Develop strategic solutions to address contemporary business challenges and enhance long-term organisational performance.

Provides extended industry exposure and opportunities to apply advanced management knowledge in a professional setting.

Develops research capabilities through identification of a research problem, literature review, methodology and systematic investigation.

Supports advanced professional development and career readiness through structured professional-development activities.

Mergers and Acquisitions (Specialization: Finance)

Examines strategic and financial aspects of mergers, acquisitions, valuation, deal structures and integration.

Course Outcome:
CO1: Evaluate the economic, financial and strategic perspectives of mergers and acquisitions.
CO2: Identify strategies and value creation in mergers. joint ventures and strategic alliances
CO3: Analyze valuation aspect in mergers, acquisition and strategic alliances.
CO4: Examine legal and regulatory framework regarding corporate restructuring.
CO5: Evaluate the operations aspects of amalgamation.

Derivative Market Operations (Specialization: Finance)

Develops understanding of derivative-market operations, trading mechanisms, participants and risk-management applications.

Course Outcome:
CO1: Explain the fundamentals of derivatives and risk management, including types of derivatives and financial risks.
CO2: Evaluate the legal, regulatory and compliance issues in derivatives markets, including international standards.
CO3: Analyze and apply forward and futures contracts for pricing and hedging in financial markets.
CO4: Apply and evaluate option pricing models and develop options trading strategies.
CO5: Critically assess contemporary issues like cryptocurrencies, systemic risks and derivative market failures in financial crises.

International Finance (Specialization: Finance)

Examines international financial markets, exchange rates, foreign-exchange risk and multinational financial decisions.

Course Outcome:
CO1: Explain the concepts, scope, and significance of international finance in the global business environment.
CO2: Analyse the international monetary system, foreign exchange markets and factors influencing exchange rates.
CO3: Apply foreign exchange concepts and techniques to international financial transactions and decision-making.
CO4: Evaluate international investment and financing decisions, including foreign direct investment, international capital budgeting and sources of international finance.
CO5: Assess foreign exchange risk and other financial risks associated with international business and apply appropriate hedging and risk management strategies.
CO6: Develop appropriate financial strategies to support international business operations and decision-making in a dynamic global financial environment.

Product and Brand Management (Specialization: Marketing)

Develops advanced skills in product strategy, brand positioning, brand equity and product lifecycle management.

Course Outcome:
CO1: Explain the concepts, roles, and strategic importance of product management in competitive markets. (Understand)
CO2: Apply product planning and new product development techniques to create customer-centric products. (Apply)
CO3: Analyze market potential, customer needs and competitive environments to formulate product strategies. (Analyze)
CO4: Evaluate branding strategies, brand positioning and brand architecture for effective brand management. (Evaluate)
CO5: Develop systems for measuring, managing and enhancing brand equity using qualitative and quantitative techniques. (Apply/Create)
CO6: Design branding and product management strategies for global, digital and emerging business environments. (Create)

Sales and Distribution Management (Specialization: Marketing)

Examines sales-force management, distribution channels, logistics, territory planning and sales performance.

Course Outcome:
CO1 – Understand sales as a strategic function and its integration with business departments.
CO2 – Apply forecasting methods and budgeting processes to manage territories, quotas and sales policies.
CO3 – Design sales teams, recruit effectively and implement tech-based training and motivation programs.
CO4 – Create effective distribution strategies and resolve channel conflicts in diverse market environments.
CO5 – Manage inventory, warehousing and implement channel information systems for global sales distribution.
CO6 – Utilize logistics technologies and AI to build sustainable, efficient supply chain systems.

Marketing Research (Specialization: Marketing)

Develops advanced research skills for collecting and analyzing market and consumer information.

Industrial Relations and Labour Laws (Specialization: HRM)

Examines industrial relations, labour legislation, collective bargaining and contemporary employer–employee issues.

Course Outcome:
CO1: Understanding of the basic concepts and provisions of various legislations.
CO2: Apply concepts, legal terminology appropriately and demonstrate conceptual understanding for smooth functioning of Industrial unit.
CO3: Examine the role of various parties to industrial relations in relation with the statutory framework while dealing with different industrial disputes.
CO4: Applicability of various labor legislations in sync with the conventions and recommendations laid down by ILO.
CO5: Understand the conceptual and legal aspects of employee relations at the macro and micro levels & Formulate dispute handling mechanism to various industrial disputes for ensuring industrial peace.

Strategic and Advanced Human Resource Management (Specialization: HRM)

Develops advanced HR strategies aligned with organizational objectives, talent and competitive advantage.

Course Outcome:
CO1: Explain advanced concepts, strategic perspectives and contemporary developments in Human Resource Management and their role in achieving organisational objectives.
CO2: Analyse the alignment between HR strategies, business strategies, organisational capabilities and competitive advantage.
CO3: Evaluate strategic HR practices related to talent management, workforce planning, performance management, leadership development and employee engagement.
CO4: Apply strategic HR frameworks and analytical approaches to address complex organisational and workforce challenges.
CO5: Assess contemporary issues and emerging trends in HRM, including digital HR, Artificial Intelligence, people analytics, diversity, sustainability and global workforce management.
CO6: Develop innovative and integrated HR strategies to enhance organisational performance, employee effectiveness and long-term sustainability.

International HRM (Specialization: HRM)

Examines HR practices in international organizations, including global staffing, compensation and cross-cultural management.

International Trade and Logistics (Specialization: International Business)

Examines international trade processes, logistics, transportation, documentation and global supply-chain activities.

Course Outcome:
CO1: Discuss the development of international trade logistics and its significance to national economies and industries.
CO2: Analyze the considerations and regulatory requirements for labelling and marking export consignments, including promotional and safety aspects.
CO3: Evaluate sustainable, multimodal and digital transportation logistics practices. CO4: Assess the phases of integrated logistics services and third-party logistics selection.
CO5: Explain warehousing procedures, dry port operations and their role in trade facilitation.
CO6: Interpret liner shipping systems and prepare international trade documentation.

International Marketing (Specialization: International Business)

Develops strategies for marketing products and services across international markets and cultures.

Course Outcome:
CO1: Comprehend the complexities of international marketing environments, including cultural, economic, political and legal factors.
CO2: Formulate and implement strategic marketing plans for global markets, utilizing appropriate market entry strategies.
CO3: Make informed decisions regarding the global marketing mix elements: product, price, promotion and place.
CO4: Analyse the impact of international trade organizations, economic unions and regional trade agreements on marketing strategies.
CO5: Understand international pricing strategies, export payment methods and the role of financial institutions and regulatory policies in supporting international marketing activities.

Global Strategic Management (Specialization: International Business)

Examines strategy formulation and implementation in multinational and globally competitive environments.

Course Outcome:
CO1: Understand concepts, processes and dynamics of global strategic management.
CO2: Analyze global external and internal environments affecting organizational strategy.
CO3: Evaluate resources, capabilities and competencies to build competitive advantage.
CO4: Formulate strategic choices at corporate, business and functional levels.
CO5: Assess internationalization strategies and global competitive dynamics.
CO6: Implement, evaluate and control strategies considering ethical and social responsibilities.

Affiliate Marketing (Specialization: E-Commerce & DM)

Develops understanding of performance-based marketing, affiliate networks, partnerships and conversion-driven campaigns.

Social Media Marketing (Specialization: E-Commerce & DM)

Develops advanced strategies for social-media content, engagement, campaigns and digital communities.

Course Outcome:
CO1: Define social media marketing and understanding the concepts associated with it
CO2: Describe the Components of social media and their role in devising effective social media marketing strategy
CO3: Develop effective social media marketing strategies for various types of industries.
CO4: Devise an integrated social media marketing strategy using a variety of services, tools and platforms to accomplish marketing objectives.
CO5: Analyze the progress in achieving social media goals with a variety of powerful measurement tools, services and metrics

Web Marketing (Specialization: E-Commerce & DM)

Examines website-based marketing, online visibility, content, traffic generation and digital customer engagement.

Course Outcome:
CO1: Explain the concepts, scope, models and strategic importance of web marketing in contemporary business.
CO2: Apply website planning techniques, domain management, hosting solutions and keyword research methods for developing effective web presence.
CO3: Develop and manage websites using CMS platforms such as WordPress and Shopify for business and e-commerce applications.
CO4: Implement on-page and off-page SEO techniques to improve website ranking, visibility, and user experience.
CO5: Design and manage paid marketing campaigns using search engine marketing and Google Ads tools.
CO6: Analyze website performance and user behavior using web analytics tools and key performance metrics

Entrepreneurial Marketing (Specialization: Entrepreneurship)

Examines marketing strategies suited to startups and entrepreneurial ventures with limited resources and high uncertainty.

Course Outcome:
CO1: Remembering the key terms and important concepts and basics of Entrepreneurial marketing.
CO2: Understanding the various strategies for Enterprise Growth.
CO3: Apply growth analysis tools and strategies for market development, customer acquisition, and retention.
CO4: Analyze the different growth strategies and models to determine their suitability for various business contexts.
CO5: Evaluate the customer loyalty programs and referral marketing strategies for improving customer satisfaction.
CO6: Design and implement innovative marketing tools such as guerrilla marketing, buzz marketing and viral marketing campaigns.

Start Ups Operations (Specialization: Entrepreneurship)

Develops understanding of operational planning, processes, resources and scalability in startup ventures.

Course Outcome:
CO1: Explain the concepts, scope, and significance of operations management in start-ups and entrepreneurial ventures.
CO2: Analyse operational requirements related to product and service design, capacity, process selection and resource management in start-ups.
CO3: Apply appropriate strategies for managing supply chains, quality, inventory, technology and other operational activities.
CO4: Evaluate operational challenges and risks faced by start-ups during different stages of growth and development.
CO5: Develop efficient and scalable operational strategies to support innovation, cost optimisation, customer value and sustainable growth.

Entrepreneurial Strategies-2 (Specialization: Entrepreneurship)

Develops advanced strategic approaches for startup growth, competitive positioning and venture development.

Course Outcome:
CO1: Explain advanced concepts and approaches to entrepreneurial strategy for the growth and sustainability of entrepreneurial ventures.
CO2: Analyse competitive environments, market dynamics, resources and capabilities to identify strategic opportunities and challenges.
CO3: Evaluate strategies related to growth, innovation, diversification, scaling, internationalisation and strategic alliances.
CO4: Apply strategic tools and frameworks to address complex challenges and decision-making situations faced by entrepreneurial ventures.
CO5: Assess the role of leadership, innovation, networks and resource mobilisation in achieving entrepreneurial growth and competitive advantage.
CO6: Develop integrated entrepreneurial strategies for managing uncertainty, sustaining growth and creating long-term value.

Recent Developments in FinTech (Specialization: FinTech)

Examines emerging developments, technologies, business models and trends shaping the FinTech ecosystem.

Course Outcome:
CO1: Understand the evolution, components and recent trends shaping the FinTech ecosystem in India and globally.
CO2: Explain the fundamentals of blockchain technology and cryptocurrencies, along with their financial applications and regulatory challenges.
CO3: Analyze digital payment systems and the role of UPI and NPCI in transforming the financial landscape in India.
CO4: Evaluate alternative lending platforms and innovations in credit assessment, digital underwriting and regulatory frameworks.
CO5: Assess the models and impact of Neobanking, InsurTech and WealthTech startups within the Indian FinTech sector.
CO6: Examine the legal, regulatory, ethical and cybersecurity issues related to FinTech and explore future developments like AI and the Metaverse in finance.

Entrepreneurship in FinTech (Specialization: FinTech)

Explores entrepreneurial opportunities, business models, innovation and venture creation in financial technology.

Course Outcome:
bators and venture capitalists.
CO2: Analyze various FinTech business models, revenue strategies and the dynamics of startup ecosystems, including valuation and funding mechanisms.
CO3: Evaluate the regulatory, compliance and risk management frameworks applicable to FinTech ventures, including RBI guidelines, KYC/AML norms and data privacy laws.
CO4: Understand the financing lifecycle of FinTech ventures and assess various funding sources and valuation approaches, along with their role in promoting financial inclusion.
CO5: Develop a FinTech venture using opportunity identification, business planning, lean startup methodology, MVP development and strategic pitch preparation.
CO6: Apply growth management strategies using key performance metrics, build scalable operations, form strategic alliances and evaluate global expansion and exit strategies.

Data Analytics for FinTech (Specialization: FinTech)

Introduces data-driven approaches for financial decision-making, customer insights, risk analysis and FinTech applications.

Course Outcome:
CO1: Explain the concepts, scope, and significance of data analytics in the Financial Technology (FinTech) ecosystem.
CO2: Apply appropriate techniques for collecting, cleaning, managing, and analysing financial and transactional data.
CO3: Analyse FinTech data using descriptive, predictive and diagnostic analytical techniques to identify patterns, trends and insights.
CO4: Apply data analytics tools and techniques to address FinTech applications such as digital payments, credit scoring, fraud detection, risk management and customer analytics.
CO5: Evaluate analytical models and data-driven insights to support effective financial and business decision-making.
CO6: Assess issues related to data privacy, cybersecurity, ethics, regulatory compliance and responsible use of data in FinTech.

Human Biology and Medical Terminology (Specialization: Hospital Administration)

Provides foundational understanding of human biology and medical terminology relevant to hospital administration.

Course Outcome:
CO1: Explain the fundamental concepts of human biology, including the structure and functions of major body systems.
CO2: Describe the basic organisation of the human body, including cells, tissues, organs and organ systems.
CO3: Explain the structure, function and interrelationships of major human body systems relevant to healthcare management.
CO4: Apply appropriate medical terminology, abbreviations, prefixes, suffixes and root words in healthcare communication and documentation.
CO5: Interpret commonly used medical terms and basic clinical information to support effective communication and coordination in healthcare settings.
CO6: Develop foundational knowledge of human biology and medical terminology for understanding healthcare processes and supporting healthcare management decisions.

Quality Assurance in Healthcare and Hospitals (Specialization: Hospital Administration)

Examines healthcare quality standards, quality improvement, patient safety and hospital quality-management practices.

Course Outcome:
CO1: Understanding the importance of quality management in hospitals.
CO2: Understanding the concepts of quality services.
CO3: Implementing quality procedure in hospitals.
CO4: Using service quality tool and techniques.
CO5: Implementation of quality Programme in hospital

Management of Support and Utility Services (Specialization: Hospital Administration)

Examines management of support functions and utility services essential for effective hospital operations.

Course Outcome:
CO1: Understanding the Planning and Organisation of the hospitals
CO2: Understanding the method of the planning and organization of the hospital
CO3: Understanding the designing of the various non clinical / support departments in the hospitals
CO4: Understanding the protocols for the security of the hospitals
CO5: Understanding the consumer protection act relevant to medical profession

Emerging Technologies in Hospitality & Tourism (Specialization: Hospitality & Tourism)

Examines emerging technologies and their applications in hospitality and tourism operations and customer experiences.

Course Outcome:
CO1: Explain the concepts, scope, and significance of emerging technologies in the hospitality and tourism industry.
CO2: Analyse the applications of technologies such as Artificial Intelligence, Internet of Things, Virtual and Augmented Reality, robotics and blockchain in hospitality and tourism.
CO3: Evaluate the impact of emerging technologies on customer experience, operational efficiency, service quality, and business competitiveness.
CO4: Apply appropriate technological solutions to address contemporary challenges in hospitality and tourism operations.
CO5: Assess the challenges and issues related to technology adoption, including data privacy, cybersecurity, ethics, cost and workforce implications.
CO6: Develop innovative technology-driven strategies to enhance hospitality and tourism services and experiences.

Information Management Systems & Hospitality (Specialization: Hospitality & Tourism)

Introduces information systems supporting hospitality operations, customer management and managerial decision-making.

Course Outcome:
CO1: Explain the concepts, components and significance of Information Management Systems in hospitality organisations.
CO2: Analyse the role of information systems in managing hospitality operations, customer information, reservations and business processes.
CO3: Apply appropriate information management tools and systems to support operational and managerial decision-making.
CO4: Evaluate the use of Property Management Systems, Customer Relationship Management systems and other digital platforms in hospitality management.
CO5: Assess issues related to data management, information security, privacy and ethical use of information in hospitality organisations.
CO6: Develop appropriate information management strategies to improve operational efficiency, customer service and organisational performance.

Travel Agency & Tour Operations (Specialization: Hospitality & Tourism)

Examines travel-agency functions, tour planning, itinerary development, bookings and tour operations.

Course Outcome:
CO1: Explain the concepts, functions, structure and significance of travel agencies and tour operations in the tourism industry.
CO2: Analyse the processes involved in tour planning, itinerary preparation, costing, pricing and packaging of tourism products.
CO3: Apply appropriate techniques for managing travel arrangements, reservations, ticketing, accommodation, transportation and other tour services.
CO4: Evaluate the role of technology, online travel platforms and Global Distribution Systems in travel agency and tour operations.
CO5: Analyse the challenges, risks, legal requirements and contemporary trends associated with travel agency and tour operations.
CO6: Develop effective travel and tour packages that meet customer requirements while ensuring service quality, profitability and sustainable tourism practices.

10TH SEMESTER SUBJECTS

Option A

Provides advanced research experience involving data analysis, interpretation, research findings and preparation of a comprehensive dissertation.

Provides intensive industry exposure and practical application of management knowledge in a professional organizational environment.

Option B

Develops skills in analyzing business performance, financial information and enterprise value for managerial and investment decisions.

Course Outcome:

CO1: Understand the role of financial statements in business analysis and decision-making.
CO2: Conduct a comprehensive financial analysis using various tools and ratios.
CO3: Analyse and interpret financial statements to assess business performance.
CO4: Apply valuation models to determine the value of a business or its components.
CO5: Evaluate strategic decisions using business valuation techniques.
CO6: Critically analyse real-life case studies and formulate business valuation reports.

Examines emerging technologies and their applications in contemporary business environments.

Course Outcome:

Develops understanding of customer acquisition, retention, satisfaction, loyalty and relationship-building strategies.

Course Outcome:

CO1: Explain core CRM concepts and identify the right CRM system for a business context.
CO2: Analyse customer behaviour and apply effective segmentation strategies.
CO3: Design customer acquisition funnels and structured onboarding journeys.
CO4: Develop retention strategies and loyalty programmes to reduce churn.
CO5: Use CRM tools and analytics to manage data and generate actionable insights.
CO6: Build and present a comprehensive CRM implementation strategy

Develops understanding of investment decisions, risk-return analysis, portfolio construction and investment strategies.

Course Outcome:

Develops skills in sales planning, sales-force management, territory management, performance evaluation and control.

Course Outcome:

Admissions Open 2026-27

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Research and Development Cell

International

Important-Links

BBA-MBA (5-Year Integrated)

Programme Details

About the Programme

Industry Immersion

Eligibility Criteria

Register Now

Why CT University is the Right Choice for Your Future

Industry-oriented learning

Modern campus facilities

Academic excellence & mentorship

Global opportunities & placements

Fee Structure & Scholarships

Program Fee Details

Merit Based Scholarship Scheme

Course Curriculum

1ST SEMESTER SUBJECTS

Principles and Practices of Management

Financial Accounting

Business Economics

Corporate Social Responsibility

Entrepreneurship Mindset-I

Professional Skills

Universal Human Value

Communicative English I

Technical Writing

2ND SEMESTER SUBJECTS

Human Resource Management

Marketing Management

Business Statistics

Management Accounting

Corporate Governance

Entrepreneurship Mindset-II

Environmental Studies

Leadership and Management Skills

Communicative English II

Elective

Introduction to Financial Markets (Specialization: Finance)

Corporate Finance (Specialization: Finance)

Organisational Behaviour (Specialization: HRM)

Human Resource Planning and Recruitment (Specialization: HRM)

Product Management (Specialization: Marketing)

Consumer Behavior (Specialization: Marketing)

Introduction to Digital Marketing (Specialization: Digital Marketing)

Basics of E-Commerce (Specialization: Digital Marketing)

3RD SEMESTER SUBJECTS

Logistics and Supply Chain Management

Income Tax Law

Human Behavior and Organization

Legal and Ethical Issues in Business

Analytical Skills I

Office Automation and Productivity Tools

Office Automation and Productivity Tools Lab

Entrepreneurship Mindset–III

Fundamentals of the Indian Constitution

Elective

Commodity Market (Specialization: Finance)

Investment Banking (Specialization: Finance)

Talent Acquisition and Retention Management (Specialization: HRM)

Strategic Human Resource Management (Specialization: HRM)

B2B Marketing (Specialization: Marketing)

Service Marketing (Specialization: Marketing)

Admissions
Open 2026-27

Industry-oriented
learning

Modern campus
facilities

Academic excellence &
mentorship

Global opportunities &
placements